Meet the Team

Belle Bermúdez, CSW CSS AWS
Founder & Wine Director

Kelso Norris
Partner & Creative Director

Wines of Impact was founded in 2020 by Belle Bermúdez, a seasoned professional in the hospitality industry with nearly 20 years of experience, most recently focused in sale and distribution of fine wines in Southern California. She was inspired by her work with wineries and winemakers from around the world as a Fine Wine Specialist with a large wine and spirits distributor, and saw firsthand the incredible impact that the wine industry can have on communities and the environment. She realized that by choosing to sell and serve wines with a mission, she could make a difference in the world. And so, Wines of Impact was born.

In 2022, the team grew to include Kelso Norris, a skilled sales manager with a passion for wine. Together, they set out to create a portfolio of wines that not only tasted great, but also made a positive impact on the world. They partnered with wineries and winemakers who shared their values and were committed to sustainability, organic farming, and fair labor practices. Today, Wines of Impact is proud to offer a selection of wines that not only satisfy the palates of restaurant and wine shop owners, but also make a difference in the lives of the people who produce them.